Peer pressure—it's more than just a phase that young people go through. Whether it leads to pink hair or body piercing, peer pressure is a powerful reality and many adults do not realize its effects. It can be a negative force in the lives of children and adolescents, often resulting in their experimentation with tobacco, alcohol, and illegal drugs.

Parents often believe that their children do not value their opinions. In reality, studies suggest that parents have tremendous influence over their children, especially teenagers. No matter the age of their children, parents and caregivers should never feel helpless about countering the negative effects of peer pressure. Here's what parents and caregivers can do:

Children who are victims or witnesses to acts of bullying often suffer from serious emotional problems including depression and anxiety. The Caring for Every Child's Mental Health Campaign is part of the Comprehensive Community Mental Health Services for Children and Their Families Program of the federal Center for Mental Health Services. Parents and caregivers who wish to learn more about mental well-being in children, please call 1-800-789-2647 (toll-free) or visit their Web site. The federal Center for Mental Health Services is an agency of the Substance Abuse and Mental Health Services Administration, U.S. Department of Health and Human Services.

Source

SAMHSA: Center for Mental Health Services